- pack
- ▪ I. pack pack 1 [pæk] noun
• Five million tickets to Disney films will be placed in specially-marked packs.
pack of• a pack of Marlboro cigarettes
2. 6-pack/12-pack etc a pack that contains six, twelve etc items:• This brand of beer is now available in 12-packs.
a type of wrapping used for small objects, such as Tablets, which separates and protects each object with a small plastic cover attached to a piece of card:• Blister packs are difficult to recycle because the blisters are made of a different material from their backing.
a specially made box, used to show goods that are on sale in shops:• The company has distributed a new shop display pack for the coming season.
a small, decorated container, used to make the product inside it look more attractive:3. lead/be ahead of the pack to be more successful than your competitors:• It has fallen to seventh place in the ad-agency rankings, after leading the pack for three years.
• The company is demonstrating the kind of innovation that will be needed to keep it ahead of the pack.
4. [singular] a group of people who all work in the same industry, especially in films, the press, or the theatre, that you do not like or approve of:• The whole media pack is closing in on him.
[m0] ▪ II. pack pack 2 verb [transitive]1. TRANSPORT to put products in boxes, a vehicle etc so they can be taken somewhere:• At sixteen, Brian went to work packing freight on the shipping docks.
pack something in something• The video equipment is packed in aluminum trunks and air-freighted to the site.
2. COMPUTING to put a lot of information onto the part of a computer or other piece of electronic equipment that stores data:pack something on/onto/into something• The disks are engineered to pack at least twice as much data onto their recording surface.
3. to arrive in large numbers into a space that is not big enough, or to make people or things do this:• Because moviegoers haven't been packing the theaters this fall, they haven't seen the trailers for our new releases.
pack something into something• The TV network has infuriated viewers by packing an extra three minutes of commercials into popular hour-long programs.
4. pack a board/committee/jury etc to secretly and dishonestly arrange for most of the people on a committee etc to support someone:• He packed the company's board with his relatives.
pack up phrasal verb [intransitive] informal1. if a machine or piece of equipment packs up, it stops working:• All the computers packed up, so we couldn't do any work.
2. to stop working, trading etc:• The market collapsed and the company packed up and moved into something else.
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Ⅰ.pack UK US /pæk/ noun [C]► COMMERCE a container in which things are put to be kept, sold, or sent somewhere, or the contents of a container: »a pack of cigarettes
»Keep the goods in the pack if you might want to return them to the store.
► a collection of objects, documents, etc. that are made available as a set : pack of 6/12/20, etc. »These items are usually sold in packs of ten.
»Information packs are available at the front desk.
»You can download the application pack from our website.
→ See also BLISTER PACK(Cf. ↑blister pack), BUBBLE PACK(Cf. ↑bubble pack), DISPLAY PACK(Cf. ↑display pack), FOUR-PACK(Cf. ↑four-pack), GIFT PACK(Cf. ↑gift pack), MULTIPACK(Cf. ↑multipack), SIX-PACK(Cf. ↑six-pack)Ⅱ.pack UK US /pæk/ verb [T]► COMMERCE to put something into a container: pack sth in/into sth »The fruit is finally packed into wooden crates for shipping.
► to put material around something to protect it before putting it into a container: pack sth in sth »The ornaments were carefully packed in soft material before being placed in the box.
► to put food in a particular substance so that it does not decay: pack sth in sth »sardines packed in oil
► if people pack a place, they fill it completely: »Staff packed the auditorium for her farewell speech.
Financial and business terms. 2012.
